We have a tendency to think bigger is always better. So we end up putting our attention on getting the most views possible rather than directly targeting the people who could benefit from our story or using our story to effect change. At the end of the day, a large number of ‘likes’ on social media may not produce the results we are hoping for when we miss reaching key decision makers or those we set out to support.
Read the latest edition of the Running on Stories series, at the RAREDaily by Global Genes, for "3 Ways to Make the Most of Your Storytelling Wisdom."
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